1 This Is Not Your Grandpa’s Marketplace

 

In most industries, competing businesses typically compete with each other in the same ways, according to the same rules, with nearly the same products and services – and to the same exact customers.

When a marketplace becomes crowded and a company wants to stand out in order take business away from the competition, they normally have two choices: They can choose to compete on price – or they can customize their service somehow.

Neither of these is an ideal option in the “new marketplace” and I’ll tell you why:
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4 Dropping The S-Bomb

Sales?

At the bottom of this post is a photo I came across in my iPad tonight. It makes me laugh every time I look at it. Tonight it got me thinking about how the general public views salespeople.

I’ve always found it amusing (and a little sad) how most people react to the word “sales.” Even more dramatic is their reaction to the word “salesperson.” To many people those are words that conjure up images of swarming sales associates like the guys at the car lot in the movie Cadillac Man or lying swindlers like the crew in Tin Men.

Because of movies like that – and maybe because of some bad real-life experiences with salespeople, a portion of the public has branded “sales” as a dirty word.

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2 Karma. Often Slow – Always Reliable

Someone did something nice for me today. Someone I don’t really know very well.

He had no obligation to do it, and his only reason for doing it was because he thought it was the right thing to do.

The world could use more people like this guy, don’t you think?

Let’s talk about the concept of Karma. That’s my word for it. You can say it’s God helping those who help themselves – or you can say “what comes around goes around.”

It’s sad that our first reaction to someone doing something nice for no apparent reason is suspicion. In this day and age, the A-holes are certainly more noticeable than the nice guys, aren’t they?

But there are still people like this guy out there. I’m learning that there are a lot more of them than I thought.
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Outside Your Comfort Zone – Are You All In?

All In?

Through repetition and over time I have noticed that when people are asked to take on a new task or embrace a new idea that is outside their comfort zones, they normally react in one of two ways.

It’s either Bitch and moan or I’m all in.

The Bitch and moan people are experts at finding a cloud in the silver lining. They behave this way out of fear and seem to live by the motto, “But…but…we’ve never done it that way before!

The I’m all in people are also scared when they try new things. Change is scary sometimes. But these folks are way more motivated by the possibility of pulling off something significant than they are motivated by fear of failure.
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6 Writing A Grabby Twitter Profile

Since launching Depantsing The Clones, I’ve started a lot of things from scratch. One of those is a brand-spanking-new Twitter account.

And I’m no Twitter expert. At least not yet.

One of the things about Twitter that immediately struck me was how important a good profile description is. While reading tweets one day, I quickly noticed that I could group my reactions to other people’s descriptions into three categories.

  • “Ehh…” (Didn’t grab me at all)
  • “Now that’s just plain dumb.” (Sounds too silly to be of substance)
  • “Wow. This (guy or gal) sounds interesting! I’m in!”

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