Why Comparison is the Death of Great Work

great work

One of the primary ways you most people judge the quality of their work is to compare themselves to others who do similar work.

You measure yourself against how many clients they have, how long it took them to become successful, their number of followers, their income.

Comparing yourself to someone who’s more successful in your field than you are is a pretty natural thing to do.

But it can also be a fatal mistake.


Why Comparisons Can Mess With Your Head

While it’s interesting and even helpful to observe the paths of people you look up to, direct comparisons can be dangerous and have a detrimental effect on your progress.

It’s too easy to connect the dots and assume that what worked for someone else in another place and time will work the same way for you.

Just as damaging is the idea that you should steer clear of creating something you love because someone has once done something similar.

When you compare yourself mid-journey to others who may be further along than you are, the result is insecurity and frustration.

The reason why we struggle with insecurity is because we compare our behind the scenes with everyone else's highlight reel.

- Steven Furtick

It’s no wonder so many people scrap worthy projects half way through.

What Your Work and a Bus Station in Finland Have in Common

The Helsinki Bus Station Theory is one of the best descriptions I’ve ever read of what is probably the biggest killer of creative dreams and worthy aspirations of all kinds. It illustrates the serious danger of measuring yourself against others.

The theory is the brainchild of Arno Rafael Minkkinen, a Finnish photographer and professor.

While he originally meant it as a metaphor for the creative cycles of a career in photography, the theory applies well to just about anything else in life, particularly if it involves creativity, risk taking, or big audacious dreams.

In Helsinki, Finland there’s a huge bus station with 24 different platforms. From those platforms, you can get on the bus of your choosing and head off to any number of unique and interesting destinations.

great work

Click the image on the left to download your free, one-page checklist to help you create your own content worth following!


But there’s something unique about the way the buses run in Helsinki. No matter which final destination you’re traveling to, you will make the same exact first 5 stops as everyone else on all the other buses.

Look at the station as a metaphor for the beginning of your creative career or the start of your big, audacious plan. It’s your decision point.At the station, you choose your platform and your destination.

Your Helsinki Experience Begins

Your platform is what you’ll stand for in your business: your values, and your world view. The bus is the vehicle that will take you, stop-by-stop, to the destination of your choosing.

You formulate your plan of how to stand out in your market, choose your destination, and hop on the bus that will eventually take you where you want to go.

Let’s say that each stop along the bus route represents 6 months, and after some traveling, you’re approaching the second stop. That’s a year in the life of your endeavor. You’ve been working your fingers to the bone, studying, and doing your best to do unique, outstanding work.

You’re super proud of what you’ve created, and you can’t wait to share it with the world when the bus takes a short break at the second stop.When the bus gets to stop #2, you share your one-of-a-kind, next-level work with all the people there.

And out of the crowd comes some guy who says, “Cool! I like that. It reminds me of Joe Schmoe’s work. He does this exact thing. His bus came through here not too long ago.”

“Are you KIDDING??, you think. “All this time I was busting my ass thinking I was onto something special… my OWN THING… and it turns out that it’s been done already by Joe Schmoe."

You immediately compare yourself to Joe and everyone else who has come before you....and your dreams of doing something new and unique die a horrible death right there at stop #2.

Deflated and frustrated, you decide that you had the wrong idea about what you should be doing the whole time.

Your platform must have been all wrong… or the destination you chose was off base.

great work

You give up on your original destination, hail a cab, and tell the driver to take you back to the terminal to pick a new platform and a new destination.

Some time after arriving back at the bus station, you choose your new platform and new destination… and this time, you’re convinced it’s the right plan for you. It’s unique and it’s all yours.

You think, “No way Joe Schmoe ever thought of THIS!”

So you jump on this new bus all jazzed up and ready to take on the world doing your new thing.

This time, on your way to your completely new destination, you decide to show your work to someone at stop 3.

They smile and say, “Ah. Nice work! Good for you. You know, that’s very similar to the work done by Jane Whatsit. Do you know her? Her bus came through here last month."

Again, you realize that your work isn’t as unique as you thought, and that people have “been there, done that” before.

You beat yourself up for again choosing the wrong destination.

You hop in another cab and head back to the terminal. Comparing your work and your creative journey to others has sent you back to square one once again.

A Vicious, Productivity-Killing Circle

Over time, you do it again, and again, and again. Starting journey after journey, each time learning someone else has beaten you to the punch with “your thing.” Each time growing more frustrated and more convinced that you’re not capable of creating anything truly unique.

It’s an identity crisis in the making, and far too many people with SO much to offer throw in the towel because of it. It’s a toxic loop you can waste your entire creative life being stuck in…

Create something you love, share your work, compare yourself others, trash it and start over, choose a new platform… repeat. Forever.

So what can you do about it?

Stay on the F****ng Bus

At least that’s what Minkkinen’s advice to his students was. “Stay on the f***ing bus.”

(Except without the asterisks - he doesn't have to answer to my Catholic mother.)

Because if stay on the bus, eventually you’ll see a difference. The buses that leave the Helsinki Bus Station all have the same stops for about a kilometer, but then they go off on their own individual, unique routes. And so will you.

Don’t let yourself get stuck comparing yourself to others who have been there before you. When someone else compares your work to others (and they will), brush it off and stay on the f****ng bus.

If you do, you’ll get past the early stages where your work very well might be unoriginal. But after those first few stops, you’ll start to build on your experiences. You’ll develop your own vision and voice - and that is what will make your work stand out as original.

When you stay the course, you’ll begin to see little differences between your work and the work of others… and then big ones.

The thing that will make your work special is not the platform you start from or the route you choose. It's YOU.

Click to Tweet

It’s your personality, your life experience, and your own unique vision of the world.

But you can’t even begin to develop those things unless you stay on the bus and stop making unfair comparisons between your work and the work of others.

The process is a rite of passage - a developmental phase you have to go through while your real uniqueness gestates and prepares to emerge on its own. And it will.

Those first several unspectacular stops are your creative training ground. They’re your little league before the NFL, the middle school band before the Philharmonic, the high school art class before the Louvre.

You’ll get there.

But not unless you stay on the bus and make the most of that period of time when you’re feeling unspectacular and unoriginal.

While comparisons are inevitable, don’t let them frustrate you. Chalk them up to being a sign that the right developmental process is underway. An affirmation that you’re on the road to becoming what you want to be.

Hang in there.

Do great work.

Learn a ton along the way.

Stay on the f****ng bus.

About Gary Korisko

Gary is a battle-tested sales and marketing pro, copywriter, coach, and business strategist who teaches how to create worthwhile work on Reboot Authentic. Connect with Gary on Google+ and Twitter.

19 Replies

  1. Great reminders, Gary. You nailed it. I’ve been through all that and you’re right: stick to the plan. We are all unique in our own way.

    1. Thanks, Molly.

      While you do have to constantly re-tweak, it takes some discipline to stay on the bus and stay with your core plan. Glad to se you here!
      Gary Korisko recently posted…Why Comparison is the Death of Great WorkMy Profile

  2. I’ve gotten off way too many busses! Thanks for tossing me back into my seat. 🙂

    1. You and me both, Christine. And I don’t think we’re alone either!
      Gary Korisko recently posted…Why Comparison is the Death of Great WorkMy Profile

  3. Gary,
    Such good timing for your post. I think I’m currently approaching that 1st stop, all be it with a few breakdowns on route.

    That first step of getting on the bus can be daunting also,

    Great analogy and a lovely read. Your catholic mother can be proud. Now off you go, 10 Hail Marys for your potty mouth.


    1. I’ve seen the first stop a few times myself, Andy. And a penance, huh? Dammit. Looks like 11 Hail Mary’s now, doesn’t it?
      Gary Korisko recently posted…Why Comparison is the Death of Great WorkMy Profile

  4. What an encouraging, spot-on post.

    YES! Comparison — my insiders, their outsides — are so automatic, ingrained, and damning.

    Great quote from Steven Furtick. I used to watch his stuff from Elevation all the time.

    Keep it up, sir.

    1. Hey Aaron. Yeah – comparisons are hard to avoid. Like when I see an awesome writer (you) has been on my blog. Just a tad humbling 🙂

      Thanks very much for jumping into the chat – and for the share.
      Gary Korisko recently posted…Why Comparison is the Death of Great WorkMy Profile

  5. cavolacci

    I love it

  6. Hey
    Thank you for this blog! Seriously useful info.
    I have bookmarked this and i also am looking forward to reading new articles.
    i share it on Digg beacuse i enjoy your article.
    and i also share it in my new blog : http://www.carrollswholesale.com.au/
    carroll recently posted…Merbau Timber For ConstructionMy Profile

    1. Thank you, Carroll! Hope to see you here again.

  7. This is great article. Comparison is done only in 2 similar things, not in different

  8. I just want to say thanks for your wonderful post, it is contain a lot of knowledge and information that i needed right now. You really help me out my friend, thanks !
    Friz recently posted…Jelly BombMy Profile

  9. Awesome article Gary. i am always read your article. Thanks for sharing.

  10. Great article Gary, as always and pretty encouraging, I’m the one that battles every now and then to stay on that bus. Instashared on my social networks.
    Isabel Raynaud recently posted…Salir con un hombre Escorpio – El amor con un EscorpioMy Profile

  11. Came to your site thanks to your post about Disqus(comments were closed there), and I agree entirely with you, my coworker was telling me about the advantages of Disqus, I just showed him your post, and he was convinced to not use it.
    Jan St recently posted…Best Quad Core Gaming Laptops in the UK 2016My Profile

  12. Just installed CommentLuv based on this site’s article recommending it over disqus and a few other blogs. Love the information here on building an audience by providing good content instead of cheating your way to success with subpar content and superior SEO.
    Better Brain recently posted…The Big List of Cognitive EnhancersMy Profile

  13. Fantastic article Gary! I have been working at this since November, and have come a long way, but I noticed with my blog, I kept taking a cab back to the terminal because I didn’t have a plan, but I knew I needed a blog. Well, now I have a plan, and I am rebuilding the website, with a blog, and taking the ride to the very end. I can’t wait to share the ride with everyone!

    Thanks for the insight, information, and encouragement I’ve needed to keep going.

  14. Ikea Sofa Covers Klippan

    You really help me out my friend,Love the information here on building an audience by providing good content instead of cheating your way to succes.ikea sofa covers klippan

Leave a Reply

CommentLuv badge