Do you ever feel frustrated or overwhelmed with all the things you’re supposed to do to get your blog noticed?
It’s like the more you read, the more things you uncover that you’re supposed to be mastering and executing at the same time to get your blog noticed.
If you tried to execute everything the experts say you need to be doing, you’d never sleep. And I’m no doctor, but I’m pretty sure that’s not good for you.
You’d become the Juggling Blogger – trying to make every post “Epic” content, staking your claim on YouTube, building your elite Facebook group, publishing regularly on LinkedIn Pulse, writing “killer” headlines, optimizing the SEO on all your articles, segmenting your emails, producing your podcast, analyzing your analytics… and, oh… don’t tell me you’re not Periscoping yet!
It never ends, does it?
The frustrating part is that all these things have some value. But if you try to execute everything at once, you’ll inevitably wind up doing a mediocre job at all of them. It’s no wonder so many new bloggers call it quits after a few months! It just looks so intimidating.
To top it off, most budding bloggers are splitting their time between a day job and their blogging efforts. When you look at all the things you’re supposed to do, it can start to look like too much work. Your two lives conflict, and you begin to think about throwing in the towel out of sheer overwhelm.
The thing is… you don’t have to feel that way. There’s no reason you should have to be frustrated. You started blogging from a place of enthusiasm… because you thought you’d enjoy it. It doesn’t have to become a big, frustrating chore you’d rather not deal with.
I worked as a national sales manager for almost 3 years after I started my blog, and I found myself feeling those same feelings and dealing with those very same frustrations as I tried to balance both lives.
But then one day, I noticed something.
What works online isn’t as new as we think. Sure, some of the platforms are new, but the principles are just age old universal business principles that have worked offline for years.
As I started to look at blogging through the same lens I viewed my career through, things became clearer. I began to treat the beginning of my blogging career as I treated the beginning of my professional offline career… and I started to get traction.
When you first start off in a new career, what do you do? You normally start with the basic principles and work your way up from there.
So here are 5 business principles that you can apply to help make blogging easier and get your blog noticed.
How I got Fired as a Researcher
Principle 1: If you don’t have the right qualities, don’t take the job.
When I was just a young guy not too far out of college, I took a job working for a medical research company. Not lab stuff… this was academic-style research. For instance, one of our clients, a hospital in Utah, wanted to build a new state of the art cath lab.
My job was to sit at a desk all day calling hundreds of cath lab experts across the country and ask them all the same set of questions about cath labs. After making all these mind-numbing calls, I would spend what felt like hundreds of years compiling the data, and creating a highly technical report full of statistics and graphs for our client.
You might as well have told me my job was to sit in the corner and whack myself in the forehead with a hammer every 5 minutes. I was miserable.
Luckily, I worked for some very smart people who recognized that my soul required human interaction. They sat me down and explained why it was important for me to work in a people-centered environment. They fired me in the kindest possible way, giving me a month, and even helping me find something appropriate for me. It turned out to be the best professional advice anyone ever gave me.
Likewise, if writing every single day or working on computers makes you miserable, why on earth would you start a blog? You won’t be happy – and therefore you probably won’t follow through.
Blogging is a great way to connect with other people and get your message out to the world, but it’s not the only way, and it’s not for everyone.
Be honest with yourself. Does the idea of creating content around your topic on a regular basis excite you? If not, that’s ok. But if it does, the next thing you need to do just happens to be principle #2…
Why There Are no Self-Taught Airline Pilots
Principle 2: Get the Proper Education
What would you do if you walked onto a commercial flight and heard, “Welcome to flight 331 from L.A. to Austin. We’ll get drinks to you as soon as we’re up… which hopefully will be soon. I’m a plumber by trade, but I think I can figure out how to keep this thing in the air by referring to this manual up here. Hopefully. Hey, what’s this red lever thingy do?”
Fair enough. That’s a ludicrous example, but the point is valid. Unless you’re choosing a job that requires little to no skill, you need a formal education. You can go with the trial and error route if you want, but I don’t recommend it. And while a formal education usually isn’t free, it’s an investment that you make in your career that pays you back. Education gives you a working knowledge of at least the basics of a particular profession and demonstrates that you’ve made a commitment to your career.
So if you really want your blog to become a thriving business some day, why wouldn’t you begin by getting an education? I highly recommend investing some of your time (and money) in your blogging and online marketing education to learn the core skills you’ll need from people who have walked in your shoes.
Train, Practice, Repeat
Principle 3: Training and practicing leads to mastery.
I hate the phrase “fake it ’till you make it.” It’s terrible advice. Even after being educated, you can’t fake being a great surgeon, engineer, or computer programmer – it requires training. Hands-on, down-in-the-weeds, dirty training.
Blogging is no different, and there are a ton of ways to get blogging training. The easiest (and free) way is to take the leap into guest posting. By guest posting on different sites, you’ll wind up getting free get tips and coaching from successful bloggers. It’s a great way to sharpen your skills and make valuable contacts with people who can help you.
Aside from guest posting, your favorite A-List blogger likely offers some sort of training or coaching program available. If you haven’t yet taken part in any of these training programs, I recommend you do. Check out my resources page for some I’ve taken, or send me a message and I can suggest some to you.
Here on Reboot Authentic, I offer a personalized coaching program called Clarity Coaching that many of my readers have taken advantage of.
Become an Unstoppable Force
Principle 4: Develop Thick Skin and Never EVER Quit.
If you hope to survive and thrive anywhere, you need to develop fortitude. You need to be stubborn as a mule, tough, resilient, and focused on the end result.
Try things. Take calculated risks. In reality, playing it safe is a pretty dangerous proposition.
“The person who gets the farthest is the one who is willing to do and dare. The sure thing boat never gets far from shore.”
– Dale Carnegie
It’s true in life, it’s true in business, and it’s true in blogging as well.
I spent a good number of years trying to play it safe. And to make a long story short, it was unfulfilling, unprofitable, and proved to be dangerous as hell to my family’s well-being.
No matter how hard you try to avoid risk and failure, at some point your efforts will be thwarted and your best laid plans will crash and burn.
Those are the times when you have to chalk it up as practice, become pigheadedly obstinate, lick your wounds, and try it again.
If you’re human, you’ll get bummed out and frustrated at times. But if you’re truly committed, you’ll persist despite it all.
Why Consistent Effort Matters
Principle 5: Show up Every Day and Prime the Pump.
After 24 years in national sales management, I can tell you one thing for sure: there are no elite part-time salespeople. In any field, the people who show up day after day and put in the work are the ones who succeed.
Quick: Who’s your favorite part-time professional athlete?
Yeah. There are none. They all put in an insane amount of effort every single day. They don’t dabble.
Think of your blog like one of those old-fashioned manual water pumps. You have to pump like crazy for quite a while to get the first drop of water to drizzle out. But once it starts coming, you can keep it flowing with just a minimal effort. You’ve heard the old expression, “priming the pump?” That’s where it comes from. To get your blog noticed, you need to prime the pump.
Once you get things started, be disciplined and keep it flowing. Keep your momentum.
Stay Steady As You Learn and Get Your Blog Noticed
The next time your inbox has your mind spinning with expert advice, step away and come back to these 5 simple principles. Use them as a benchmark to decide what you should focus on next. They’ll keep you on track and provide clarity in those times of frustration.
Does the sheer volume of blogging advice out there ever overwhelm you?
What do you think you should really be focused on instead?