The Medici Effect

The Medici Effect…

is one of my favorite books and is in my opinion a must read for anyone who writes, invents, or creates.

This is an affiliate link, so if you purchase it, I will make literally a few cents. I just like to tell people up front if I include an affiliate link.

(Click the cover to order from Amazon)

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.