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27 The Care And Feeding of A Brain Trust

brain trust

I’m going to tell you how to get past that problem you’re having. Or maybe the one you’re about to have.

No matter how expert you are at what you do, you will occasionally run into a roadblock that stops you cold, causes you to get that ‘deer in the headlights’ look on your face, and tangles your synapses in knots.

And there’s a reason for it.

You May Have Have Expertitis
The good news here is that it’s not fatal, but it can be fairly unpleasant – what with the shakes and profuse sweating and all.

Too much exposure to a particular field, project, or problem can actually lock up the wheels of the creative process.

I call it Expertitis…because I make up words.

It works like blinders on a horse. Whatever you focus on the most eventually dominates your field of vision. Then when a problem comes up that requires looking at the situation from a completely different angle, we get confused and panicked because we can’t see that angle.

Think of any organization you have ever been a part of – or any governmental body you have ever observed. At some point, you have noticed a big glaring organizational problem.

To you it looks like a flashing red beacon that just screams, “Fix me! Fix me! I’m right here in your face destroying your work, man! Look at me!”

…and yet for some reason, the people in charge seem oblivious to it.

“Well…That’s ‘cause they’re idiots, Gary.”

Maybe so in some cases, but more often than not it’s because they’re too close to the problem.
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