Tag Archives for " Comfort Zone "

1 This Is Not Your Grandpa’s Marketplace

 

In most industries, competing businesses typically compete with each other in the same ways, according to the same rules, with nearly the same products and services – and to the same exact customers.

When a marketplace becomes crowded and a company wants to stand out in order take business away from the competition, they normally have two choices: They can choose to compete on price – or they can customize their service somehow.

Neither of these is an ideal option in the “new marketplace” and I’ll tell you why:
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Outside Your Comfort Zone – Are You All In?

All In?

Through repetition and over time I have noticed that when people are asked to take on a new task or embrace a new idea that is outside their comfort zones, they normally react in one of two ways.

It’s either Bitch and moan or I’m all in.

The Bitch and moan people are experts at finding a cloud in the silver lining. They behave this way out of fear and seem to live by the motto, “But…but…we’ve never done it that way before!

The I’m all in people are also scared when they try new things. Change is scary sometimes. But these folks are way more motivated by the possibility of pulling off something significant than they are motivated by fear of failure.
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