This Is Not Your Grandpa’s Marketplace

  In most industries, competing businesses typically compete with each other in the same ways, according to the same rules, with nearly the same products and services – and to the same exact customers. When a marketplace becomes crowded and a company wants to stand out in order take business away from the competition, they […]

Outside Your Comfort Zone – Are You All In?

Through repetition and over time I have noticed that when people are asked to take on a new task or embrace a new idea that is outside their comfort zones, they normally react in one of two ways. It’s either Bitch and moan or I’m all in. The Bitch and moan people are experts at […]