Why The Attention Barrier Is Killing Your Sales – And How To Fix It

Are your sales where you want them to be? Are they slow…or even non-existent? Deep down you know that you have a quality offer that your prospects would jump all over if they just gave it a good look. But for whatever reason you can’t seem to get them to slow down long enough to […]

Why Your Customers Want You To Be Fun, Transparent, and Even Weird Sometimes

I love Southwest Airlines. So much. It’s not quite 7:00 in the morning here and I haven’t even taken my first sip of coffee yet – and I am compelled to drop everything and write this post. Why? Because they do a great job and they’re reliable, sure. But also because of an uncommon level […]