Why Your Customers Want You To Be Fun, Transparent, and Even Weird Sometimes

I love Southwest Airlines. So much. It’s not quite 7:00 in the morning here and I haven’t even taken my first sip of coffee yet – and I am compelled to drop everything and write this post. Why? Because they do a great job and they’re reliable, sure. But also because of an uncommon level […]

5 Transparent Integrity Strategies For Your Blog That Your Readers Will Love

  I just finished unsubscribing from a bunch of email lists this morning. Some of them were lists of people who are pretty highly regarded online. You’d know the names if I typed them. Why did I do that? Honestly, I’m just tired of the constant, hokey, salesy, automated messages. “Gary – Join me for […]