Confession of a Lifelong Salesman: The Two Faces of Persuasion

Persuasion

I have a confession to make.

I haven’t always been as comfortable in my own skin as I might let on. For years I’ve been at odds with myself. Having spent over 20 years in sales and marketing, I’ve walked the line between my area of expertise and my moral compass.

I love working in sales. Properly done, it’s a challenging and fulfilling profession that benefits all parties involved.

But as there usually is, there’s another less altruistic side to this coin. It’s the darker, greasier side of persuasion that often puts me at odds with my beloved field of expertise.

The side I don’t want to be associated with.
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You Already Know Enough To Succeed

how_to_succeed

  Do me a favor. Read this post quickly - then go do something enthusiastically. Take action. Execute. There is a world of difference between knowing what to do and actually doing it. -Bill Phillips. Those words from Bill … [Continue reading]

How to Overcome Adversity and Steal Its Power

overcome_adversity

Does it ever seem like you have more adversity in your life than other people do? As if everyone around you is having an easier time of things than you are? You begin to feel sorry for yourself and think, “Why does this stuff always happen to … [Continue reading]

How I Saved My Sanity and Boosted My Online Business by Doing Less (and How You Can Too)

multitasking

Have you ever felt totally overwhelmed? Not just regular busy… I’m talking completely slammed, under the gun, over-committed, and hopeless? You’ve been there before, haven’t you? As you mentally assess all the things you have to accomplish in the … [Continue reading]

How to Build Credibility by Using an Email Interview

build-credibility

As an entrepreneur, you’re always on the lookout for creative ways to build credibility for your business in order to make it more visible and more successful. If you’re doing it right, the content you publish on your website promotes engagement … [Continue reading]

How to Make Your Call to Action 55% More Effective

Call-To-Action

As a business person who makes a living marketing and selling your products and services, you wind up making a lot of requests of others, don’t you? Read this... Click here... Share this... Buy this... Sometimes they cheerfully do what you ask, … [Continue reading]

Is Your Site Leaking Traffic? Here’s How to Fix It

Above-the-fold

  Your blog is leaking visitors. And if you've read my last post, you know exactly what I’m talking about. They visit, look around for a few seconds – and leave as suddenly as they came. Most estimates say that the average web site … [Continue reading]

One Simple Thing You Can Do to Monetize Your Blog Today

monetize

The tears welled up in her eyes. Sharon, a woman I’ve always known to be steady as rock, was falling apart right in front of me. “What am I going to do, Gary?” She asked. My friend looked lost. Broken. Pitiful. “What about the bills? The house, … [Continue reading]

Is Disqus Killing Your Blog? Why (and How) I Pulled the Plug

Disqus-comments

I recently made the decision to remove the Disqus comment system from my blog. And it wasn’t a knee-jerk reaction. I did quite a bit of research first and got a lot of feedback (both solicited and unsolicited) from others. In this post, I’m … [Continue reading]

What to Do When Success Bites You in the Ass

stay_successful

Your relentless pursuit of success is a lot like trying to hunt a wild animal. To pull it off, you have to know when to be aggressive – and when to be stealthy. Your prey, success, is smart and elusive. It’s skilled in dodging people like you … [Continue reading]

A Letter to Long-Winded Keyboard Jockeys (From Everyone)

Long-winded

Dear content creator: I’m writing to you today because of a disturbing trend I’ve noticed lately. The online world seems to have recently become more long-winded. Long-winded can come in handy from time to time when, say, establishing the … [Continue reading]

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