We’ve all heard the entrepreneurial mantra, “Stop waiting to be picked.”
Coined by Seth Godin, the phrase has taken on a life of its own. It’s not surprising that people have latched on to it. It’s great advice.
But like many buzzwords, catch-phrases, and bits of wisdom borrowed from our heroes, people tend to either miss the true meaning or change it all together as time goes by.
And in this case, not getting the whole meaning could cost you opportunities.