I have a confession to make.
I haven’t always been as comfortable in my own skin as I might let on. For years I’ve been at odds with myself. Having spent over 20 years in sales and marketing, I’ve walked the line between my area of expertise and my moral compass.
I love working in sales. Properly done, it’s a challenging and fulfilling profession that benefits all parties involved.
But as there usually is, there’s another less altruistic side to this coin. It’s the darker, greasier side of persuasion that often puts me at odds with my beloved field of expertise.
The side I don’t want to be associated with.