There’s one thing that separates long-term successful people from those who are not successful… or are temporarily successful but doomed to fizzle out.
And rather than playing the old, “read on to find out what it is” game with you, I’ll just tell you what it is.
It’s the back end.
Ok, so that’s kind of a dirty trick. I said I wouldn’t do the “read on” thing, but as it turns out you’re going to have to read on to fully understand what the back end is. In all fairness, I did spill the beans as promised.
I spilled those beans despite the fact that I hate that saying.
“Spill the beans.” It sounds like the result of some sort of intestinal problem or a particularly gnarly experience on a carnival ride. But what do you say we do our best to shake that mental image and move on?
What exactly is the back end and why is it so crucial to your success in life and business?