The Most Important Question You Can Ask Yourself: Why Are You Here?

The Most Important Question You Can Ask Yourself: Why Are You Here?

By in Head Games, Marketing DBAD Style

Why are you here? I’m not asking why you exist. I mean why are you here online? You spend hours upon hours online reading, writing, researching, archiving, creating, and connecting. At times you feel like there’s so much information pulling you in so many different directions that you don’t know which way is up. You’re not sure if you’re doing what you should be...

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The Albert Einstein Guide to Influence

The Albert Einstein Guide to Influence

By in Head Games, Persuasion

Have you ever noticed that ridiculously successful people tend to have similar ideas and attitudes about things? Even in the most unrelated of industries, the core beliefs of the super successful seem to find common ground. I’ve always been intrigued by the life of Albert Einstein. I’m no scientist by any stretch, and most of his work is so far over my head, I can’t...

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One Simple Secret of the Insanely Successful

One Simple Secret of the Insanely Successful

By in Head Games, Persuasion

Are you ready for your secret to success? The obligatory internet simple tip? There’s no making you wait for this one. No magic copywriting formula to tempt you along deeper and deeper into the copy today. No, this one is pretty simple. If you really want significant things to happen in your life, it’s pretty cut and dried. It’s not just about you. That’s it....

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How Jeff Goins Took Me Down a Peg – And How It Can Benefit Your Blog

How Jeff Goins Took Me Down a Peg – And How It Can Benefit Your Blog

By in Marketing DBAD Style, Writing

Have you found your voice yet? If you’ve spent any amount of time online, you’ve no doubt seen the 18-bajillion posts and podcasts telling you that you need to find it. There’s so much finding your voice noise out there that it gets confusing and you start to believe that, next to oxygen, finding the right voice is the singular most vital key to your existence. If...

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Your Client Wants Your Solutions Like They Want A Hole In The Head

Your Client Wants Your Solutions Like They Want A Hole In The Head

By in Persuasion, Sell Smarter, Writing

I have news for you. You have a snowball’s chance in Phoenix of getting your clients to listen to your solutions if you’re making one simple but incredibly common mistake. Don’t get me wrong – they have problems and they desperately want solutions to those problems. But they’re not going to listen to you unless you frame your solutions properly. And guess what?...

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The Sales Simplicity Series: Why They Buy

The Sales Simplicity Series: Why They Buy

By in Persuasion, Sell Smarter

(and a prize for 3 lucky readers) This is the last of three posts in the Sales Simplicity Series which teaches simple sales strategy for business. In the previous two posts in this series, we learned about how to sell benefits instead of features – and then we discussed who you should be selling to. Today we’re going to cover what might be the most important topic...

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