Reader Questions: Online Marketing, Audience Loyalty and Delight – Best of The Web


online marketing
May 2013

With another month of steady growth at Reboot Authentic in the books, I thought it was high time I share some outstanding content with you again.

If there’s a theme to this edition of Best of The Web, it would be reader questions.

While I do my very best to answer all the emails you all send me, sometimes it’s best to address the whole group.

I figure that if I get the same question six or seven times, it’s a good bet that many more people would like to hear the answer.So today’s featured content is all related to questions I’ve recently received from you.


Peter Sandeen –

Recently, I’ve been reading more and more of Peter’s content. Initially, because he kept showing up alongside names that I personally know and trust like Mary Jaksch and Danny Iny. When Mary and Danny tell me I should follow someone, I usually take a look.

And once I began reading his content – I have to tell you it is some of the most useful marketing and conversion information online. Peter knows his stuff.

I get asked often how I’ve made the strides I have in such a short period of time. My answer is usually, “Seek the company of experts and do a lot of little things right.” Peter is a master of the little things that add up and pay big dividends.

In particular, check out…

Reality Check – How You’ll Really Get from 0 to 1,000 Subscribers in 6 Months
(Guest post on Firepole Marketing)

3 Common Beliefs that Will Ruin Your Business (from

online marketing

John Morgan –

Another guy I’m really becoming a big fan of is John Morgan. John is a branding expert, a straight-forward, no-BS kind of guy, and a raging Nirvana fan if that matters to you. He’s a bright guy who tells it like it is. John’s posts make me feel like I’m sitting across the table from him at a coffee house or a bar getting business advice from a friend.

If you like frank, honest, and smart content that will help you build your business through better branding, give John a read.

You all email me pretty regularly about the way I engage with you here. I get asked often, “Do you really email every subscriber? How do you make time? Does that scale??” (Scaling. ugh.)

Take a look at this recent post from John. This post answers the question about what I do and why I do it.

One Simple Way to Build a Loyal Audience

Copyblogger – Guest post by Ben Settle

Not that Copyblogger needs me to send readers their way, but what the heck. Glad to help. This piece by Ben Settle grabbed me.

More than addressing a specific question that I’ve received, this post gives a look into my attitude toward sales. You’ve no doubt picked up that I believe that a sale is the result of excellent service and engagement – not pushy sales techniques or fancy pitches.

This post is about email marketing – but Ben illustrates very well why sometimes the best sales pitch is no sales pitch at all.

How To Sell Without Selling

Amit Amin –

Amit and I frequent many of the same places online and if you’ve been around here often, you’ve no doubt seen some of his thorough, insightful comments on my posts here.

This post also reminds me more of my answer to a lot of questions than it reminds me of a particular question. It’s about savoring, finding delight in the details, and appreciating the process.

While Amit wrote this post about money specifically, you’ll find that the principles he lays out are also applicable to your life, to your business… and to any worthwhile process, really. As you’ll see, Amit is an intelligent, thoughtful, and thorough writer. I think you’ll enjoy this!

Money Secret #4 – Delight Is In The Details

Corbett Barr – Start A Blog That Matters

Many of the questions you all email me are about how I went about getting Reboot Authentic started. The questions range from choosing my domain to launching to guest posting to promotion… you get the idea.

Rather than answering many different “how to start your blog” questions, I’d like to re-recommend to you joining Corbett Barr’s Start a Blog That Matters course. I’m a member and I still consult it regularly today. My launch here at Reboot Authentic was based on this course.

The course is very affordable and provides lifetime access. So it’s like a blogging reference book. Some of the things it covers include…

Choosing a topic
Brandingstart a blog that matters
Social media strategy
Launch planning
Content creation
Networking with other bloggers
Audience building
(And more)

If you’re building a blog and you haven’t considered this course, you should. If you’ve looked at it before and you’re not getting the results you want, I’d advise you to go to Start A Blog That Matters and reconsider. It’s one of the best investments I made in the early stages of Reboot Authentic.


Now it’s your turn…
Tell us what you thought of the above content – and maybe share something outstanding you found online!


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Online Marketing, Audience Loyalty And Delight – Best Of The Web

About Gary Korisko

Gary is a battle-tested sales and marketing pro, copywriter, coach, and business strategist who teaches how to create worthwhile work on Reboot Authentic. Connect with Gary on Google+ and Twitter.

6 Replies

  1. Hey Gary, Thanks for the very kind mention. It’s much appreciated 🙂

    1. You’re welcome, Peter. Thanks for the great content. As you know, your advice has helped me quite a bit with my home page. And I’m looking forward to your webinar today!

  2. Thanks for this, Gary! This is the second time I’ve heard of Peter Sandeen, so I’ll be taking a close look at his site and content…

    Love when someone trawls the web for all the good stuff, so I can lazily -oops, I mean leisurely- enjoy it! 🙂

    1. Glad you enjoyed it, Kimberly.

      And speaking of Peter, he’s doing the webinar again next week. It’s free, there is ZERO sales pressure, and I think you’ll find the content SUPER helpful. Check it out here…

  3. Jim Bessey

    Love your Best-of posts, Gary, because they’re always filled with top-notch links.

    This one is no exception–not sure how I missed it the first time around. Bookmarked now!

    John Morgan is new to me, so I’ll be sure to hop over and do some reading there, too.

    Thanks for this concise round-up.

    PS: I’m a big fan of Peter’s writing, too. Have learned a lot from him, painlessly.

    1. Oh, Jim…

      I know you’re a fan of no-B.S. straight talk, because you keep coming back here 🙂

      And if that’s the case, you’ll love John. I can’t get enough of his realness. Check this out…

      It’s a great interview.