It’s Easier To Maneuver When You Rise Above

An extra short post today to remind everyone that things move better when you are above the hustle and bustle. As I flew home last night watching the sun set out the window of the Southwest 737, it struck me how beautiful and calm everything looked up there. In fact even on the majority of […]

This Is Not Your Grandpa’s Marketplace

  In most industries, competing businesses typically compete with each other in the same ways, according to the same rules, with nearly the same products and services – and to the same exact customers. When a marketplace becomes crowded and a company wants to stand out in order take business away from the competition, they […]