Tag Archives for " market space "

It’s Easier To Maneuver When You Rise Above

An extra short post today to remind everyone that things move better when you are above the hustle and bustle.

As I flew home last night watching the sun set out the window of the Southwest 737, it struck me how beautiful and calm everything looked up there. In fact even on the majority of ugly, rainy days – it is beautiful above the clouds.

And me being me…that got me thinking about how true that is in business as well.

When you remove yourself from the crowded, busy, highly congested (and contested) conventional fights and create your own market, you have more freedom and opportunity.

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1 This Is Not Your Grandpa’s Marketplace

 

In most industries, competing businesses typically compete with each other in the same ways, according to the same rules, with nearly the same products and services – and to the same exact customers.

When a marketplace becomes crowded and a company wants to stand out in order take business away from the competition, they normally have two choices: They can choose to compete on price – or they can customize their service somehow.

Neither of these is an ideal option in the “new marketplace” and I’ll tell you why:
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