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The underlying message of Reboot Authentic begins with one simple belief: YOU are a business.Whether you work for someone else, run your own business, are a solo entrepreneur, or are a salesperson who earns only when you sell – YOU are a business.The way customers buy is undergoing a massive shift – as is the way customers want to be treated by those who aspire to call them clients. Small, people-centered companies are thriving because of their high level of engagement and the big boys (at least the smart ones) are trying their best to seem smaller and more personal to accommodate the shift.Selling the same types of products and services to the same people in the same ways won’t get you to where you want to be. You need to purposefully define your market, choose your company wisely, and sell to people in a way that resonates with them. If you’ve had difficulty gaining traction in whatever field you’re in, Reboot Authentic can help.I started Reboot Authentic because over time I have noticed a shortage of real-world business advice online.If the conventional business advice you’ve seen offered liberally online has left you cold and empty handed, we would love to have you as a regular reader.Simply enter your name and email address below to become an Insider. Insiders receive free email updates and a copy of my new eBook, How To Alienate All The Right People – a primer on how to create your own market, sell smarter, and exploit the power of content marketing for business.You can also find Reboot Authentic on Twitter, Facebook, Google+, or RSS so you don’t miss any of the exciting content we have planned.Thank you for joining us here!