Want to know how to stand out online or offline?
Do you believe the hype that Content Is King?
I would argue that while content (product) is important, how you deliver that product and how you serve (engagement) is even more important.
After all my years in sales management, I am still blown away at the number of people and companies who sell virtually the same types of products to the same people in the same ways and wonder why they can’t seem to make a splash.
Online, I’m sad to say, it’s even worse. There are so many blogs broadcasting the same messages to the same audience using the same methods that there is a term for the phenomenon: The Echo Chamber.
What exactly is it about your blog or online business that makes me want to abandon the 75-ba-jillion others in your market and hitch my wagon to your star?
(I have an answer for you, but we’ll get to that in a bit.) Continue reading