Tag Archives for " Creativity "

27 The Care And Feeding of A Brain Trust

brain trust

I’m going to tell you how to get past that problem you’re having. Or maybe the one you’re about to have.

No matter how expert you are at what you do, you will occasionally run into a roadblock that stops you cold, causes you to get that ‘deer in the headlights’ look on your face, and tangles your synapses in knots.

And there’s a reason for it.

You May Have Have Expertitis
The good news here is that it’s not fatal, but it can be fairly unpleasant – what with the shakes and profuse sweating and all.

Too much exposure to a particular field, project, or problem can actually lock up the wheels of the creative process.

I call it Expertitis…because I make up words.

It works like blinders on a horse. Whatever you focus on the most eventually dominates your field of vision. Then when a problem comes up that requires looking at the situation from a completely different angle, we get confused and panicked because we can’t see that angle.

Think of any organization you have ever been a part of – or any governmental body you have ever observed. At some point, you have noticed a big glaring organizational problem.

To you it looks like a flashing red beacon that just screams, “Fix me! Fix me! I’m right here in your face destroying your work, man! Look at me!”

…and yet for some reason, the people in charge seem oblivious to it.

“Well…That’s ‘cause they’re idiots, Gary.”

Maybe so in some cases, but more often than not it’s because they’re too close to the problem.
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2 10 Powerful Tips For Generating Great Ideas

At times, it’s hard to get the creative process started. Other times, we can get stymied by all of the information that we’ve taken in.

If you have ever had trouble coming up with new ideas – or experienced creative block, these 10 Power Tips will get you on the road to generating tons of new, fresh ideas.

1. Diligently Collect Information

To use and process information more efficiently than other people do, you have to gather and save information more efficiently than other people do. Makes sense, right?

Here’s the deal. Most people might read an article and get an idea from it that applies to a project they’re currently working on. Then what do they do? They make a metal note of it and go on with their day. They might remember it and do something with it later, or they may not.

If you want to routinely turn out high quality and high quantity content, you need to keep track of that information permanently – not only for whatever short-term project you’re working on, but also for future projects you haven’t even thought of yet.

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