18 Online Authorities Share Insights On Content Marketing For Business

See what 18 of the internet’s top authorities have to say about the power of content marketing for business.

Welcome To Reboot Authentic!

The underlying message of Reboot Authentic begins with one simple belief: YOU are a business. Whether you work for someone else, run your own business, are a solo entrepreneur, or are a salesperson who earns only when you sell – YOU are a business. The way customers buy is undergoing a massive shift – as […]

On Overcoming The Loud

We live in a world where for some reason it seems society has decided that the loudest and most obnoxious should be listened to. You know what I mean. You see two people disagreeing or arguing about something and they start to try to out-volume each other. They get louder and louder while talking over […]

Is It Time To Fillet The Big Fish In Your Little Pond?

Recently, a friend of mine shared a story with me about how one of the long-time salespeople in his organization was (seemingly) suddenly let go. My friend seemed shocked over the news. This person’s numbers were still among the best in the company. I had an idea what it might be…and asked him several follow-up […]

The Amazing Power Of Empathy

In sales, business, and life in general – there are many skills, traits, and qualities that you should adopt and practice if you want to be a success. Things like persistence, patience, creativity, honesty, integrity, and a thousand more that we read about in all those business and personal development books. While all of those […]

Raging Fans – The Southwest Airlines Way

A Lousy Southwest Flight That Left Me LUVing Them Anyway As I will no doubt say many, many times in the future…I LUV Southwest Airlines. I could go on and on as to why – and I most certainly will in future posts because they are a business model that I believe EVERY business should […]

This Is Not Your Grandpa’s Marketplace

  In most industries, competing businesses typically compete with each other in the same ways, according to the same rules, with nearly the same products and services – and to the same exact customers. When a marketplace becomes crowded and a company wants to stand out in order take business away from the competition, they […]

Dropping The S-Bomb

At the bottom of this post is a photo I came across in my iPad tonight. It makes me laugh every time I look at it. Tonight it got me thinking about how the general public views salespeople. I’ve always found it amusing (and a little sad) how most people react to the word “sales.” […]

Outside Your Comfort Zone – Are You All In?

Through repetition and over time I have noticed that when people are asked to take on a new task or embrace a new idea that is outside their comfort zones, they normally react in one of two ways. It’s either Bitch and moan or I’m all in. The Bitch and moan people are experts at […]