Jumpstart Your Business: Free Airfare Giveaway

  If you’ve ever wanted to go do something amazing for your business like… Go meet a potential partner in person Go to a huge industry seminar and get the ammo you need to launch your big idea Show up on that BIG prospect’s door on the other side of the country and close the […]

18 Online Authorities Share Insights On Content Marketing For Business

See what 18 of the internet’s top authorities have to say about the power of content marketing for business.

Welcome To Reboot Authentic!

The underlying message of Reboot Authentic begins with one simple belief: YOU are a business. Whether you work for someone else, run your own business, are a solo entrepreneur, or are a salesperson who earns only when you sell – YOU are a business. The way customers buy is undergoing a massive shift – as […]

Why Your Customers Want You To Be Fun, Transparent, and Even Weird Sometimes

I love Southwest Airlines. So much. It’s not quite 7:00 in the morning here and I haven’t even taken my first sip of coffee yet – and I am compelled to drop everything and write this post. Why? Because they do a great job and they’re reliable, sure. But also because of an uncommon level […]

I Don’t Trust You

  Yesterday’s post was about how some social time at a convention helped me build rapport with some potential prospects. But what if you don’t have those kind of opportunities in your business? What if you’re in inside sales and speak to your prospects only over the phone? What if you run an online business […]

Raging Fans – The Southwest Airlines Way

A Lousy Southwest Flight That Left Me LUVing Them Anyway As I will no doubt say many, many times in the future…I LUV Southwest Airlines. I could go on and on as to why – and I most certainly will in future posts because they are a business model that I believe EVERY business should […]

This Is Not Your Grandpa’s Marketplace

  In most industries, competing businesses typically compete with each other in the same ways, according to the same rules, with nearly the same products and services – and to the same exact customers. When a marketplace becomes crowded and a company wants to stand out in order take business away from the competition, they […]