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Welcome To Reboot Authentic!

The underlying message of Reboot Authentic begins with one simple belief: YOU are a business.Whether you work for someone else, run your own business, are a solo entrepreneur, or are a salesperson who earns only when you sell – YOU are a business.The way customers buy...

A Broken Rose And A Serving Of Crow

This post is a departure from my usual. Normally, I try to teach in my posts. Usually, it’s a business lesson. Today, I’d like to share a life lesson I was taught just hours ago.I sincerely love people – although at times they are a major source of angst in my...

Engagement + Empathy + Credibility = Genuine Trust

In my last post, I railed on the Echo Chamber a bit for watering down the meaning of great words.Truth be told, it’s not so much the overuse of the words that bothers me – it’s the lack of substance. Who am I kidding? Both of those things tick me off.And then tonight,...